Our Story

Hi, my name is Alice and I am the founder of Little Loft Merino, a boutique clothing brand featuring Tasmanian made Merino wool garments for children and women.

Tasmanian owned business merino wool clothing

Like any good story, this one started with a dream and a simple question - 'what if?'. As someone who has always had a passion for fashion, a mind for thinking outside the box, and an intense desire to stay as warm as possible in the Tasmanian climate, I was drawn to exploring the possibilities of working with Merino wool. 

Through that exploration, Little Loft Merino was born. And what came with it was a commitment to support the local Tasmanian wool and fashion industry, to join the drive to promote our produce to the world.

When you purchase a Little Loft item, you are taking a small part of Tasmania with you. I hope you love it as much as I do.


Read more about our philosophy and values or the benefits of merino wool, including washing and care information.


We're looking good and feeling good too


Made in Tasmania

Ethically and sustainably manufactured in Tasmania, Australia

Merino Wool Clothing

Garments made from the finest merino wool fibres and naturally sourced materials from Australia

Australian small business Family oriented small business, supporting local and showcasing Tasmanian icons